Dr. Zeliha Eser is a professor of marketing at the Faculty of Economics and Administrative Sciences, Baskent University. She is also the manager of EKİN Pre -Incubation Center. She has M.S. Degree from University of New Haven (USA) and PhD. degree from Anadolu University (Turkey). Her research interests are marketing management, services marketing and consumer behavior, crisis marketing, brand equity and entrepreneurship. Dr. Eser teaches Marketing Management, Consumer Behavior, Services Marketing, Business Simulation Systems, Marketing Theory and Marketing Strategies. She gives consultation services to the companies. She has published several national and international articles and four books. She enjoys managing social and innovative projects, supervising Non-Profit Organization, travelling and organizing creative activities.